![]() ![]() Screenshotting your most played songs is the primary way of sharing users’ top songs and artists, and the campaign lacks the interactivity and connectivity of its competitor.Īnother complaint stems from the service’s lack of features and personalization. These playlists and statistics can be shared on other online platforms, but Replay has received criticism that accessing and sharing users’ stats is not as straightforward as with Wrapped. Is it too soon to start listening to Christmas music?.Why did the price increase for Apple Music?.While unavailable through the Apple Music app, Replay can be accessed via browser at any time, displaying the most popular songs of the year nationally and globally, too. A key difference between Replay and Wrapped is that where Wrapped only lasts for a little over a month, Replay is available year-round. Replay compiles users’ total listening time for the year, as well as playlists of listeners’ top 100 songs for the year. Replay’s list of features is significantly shorter than that of the Wrapped campaign, 9 to 5 Mac reported, making it difficult for the service to compete. The revival of Apple Music Replay - originally launched in 2019 - puts it in the spotlight this year as a competitor and potential alternative to Wrapped. Reports of the statistical slideshow freezing and crashing are uncommon, but make participating in the campaign difficult.įor some time, Apple Music users have been left out of the fun. In just the first day of Wrapped being released, HITC reported that several Spotify users have complained of the service not running properly, or being outright missing from their homepage. Wrapped isn’t without its flaws, however. Wrapped 2021 offered “ Audio Auras” to capture the mood of their favorite songs, for example, while 2022 sorts users into Myers-Briggs inspired “listening personalities.” ![]() The campaign goes a step further with its algorithm, sorting users into fun categories based on their listening habits. In the game Roblox, there’s even a Spotify Island to celebrate the annual music tradition. Tech Crunch reported that on Snapchat, for example, Wrapped-themed lenses, GIFs and Bitmoji apparel are available through the end of the year. Spotify leans into the fun of it all, too. This year offers exclusive “thank yous” from over 40,000 artists to the users with the highest number of minutes listened to from those artists. Spotify Wrapped is sharing-friendly, in that the various statistics and patterns it reports are brightly wrapped and easy to share on other online platforms, such as Snapchat and WhatsApp.Īrtist Messages recognize dedicated fans of top artists, as well, connecting the audience with the creator. ![]() Part of Wrapped’s popularity comes from the connection the campaign fosters between music lovers, artists and their social circles. “From the oddly specific to the unapologetically predictable, 2022 Wrapped encourages listeners to peer into the vibrant kaleidoscope of their listening and show it off to the world,” Spotify wrote in a press release Wednesday morning. Spotify Wrapped has been guiding its listeners on a nostalgic trip through their favorite songs of the year since 2016, riding on the model of 2015’s “Year in Music.” According to Vox, the Wrapped algorithm tracks the songs, artists and genres users have listened to throughout the year, while comparing the amount of time and clicks shared between Spotify users. ![]() Meanwhile, amid the rewinding and humble bragging, a competitor to Wrapped, Apple Music Replay, has made its return to the stage. Spotify Wrapped - the end-of-the-year musical recap for listeners - was just released Wednesday morning for the app’s users. ![]()
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